Today's Hero : Michael J. Fox : NIKE

But why? 

Well in short it's because NIKE is releasing what will possibly be 'THE' most sought after sneaker of all-time.  The 2011 NIKE MAG or as most all of us know it; 'the Back to the Future shoe'.    

With a limited run of about 150 pair available per day (from now until December 18th), these shoes are only available through auction on Ebay at the link below.  And by clicking in to see, you'll find that the bidding battle is in full swing.

- NIKE MAG on Ebay -

But what's happening here is a collaboration between NIKE, MJ Fox and EBay to help raise money and support the research and treatment of Parkinsons Diesase, the disease that has taken hold of MJ Fox and many more worldwide.  

Since his diagnosis MJ Fox has been doing everything in his power to learn more, treat himself and others afflicted with this disease.  But he's also gone to great lengths to educate the public on what this disease is and how it can be defeated.  With him stepping up to the plate 'through the aligment' to fight his cause is a positive note in our life and times.  And ultimately a breath of fresh air.   

It's obvious that these shoes will sell out and do so at very high prices.  If I had the money to bid.... I would and continue to until I won the auction, that's just me being honest.  The shoes were iconic the moment they were on the screen.  Instatnly becoming the stuff of legend for our modern era.  And now they exist and they do so by potential helping many people that need help.  Not to mention the man that wore these shoes for us all those years ago.  I think this is the best way to bring these shoes to life.  Guess I'm excited to see how many other comapnies, celebrities or just creative minds can come up with ways to get people up and excited to do something as cool as this and for an equally good purpose.  With all the BS out there right now, I would think that now's the time to.